Regulate Yourselves Before Someone Else Does

The rideshare industry is approaching a crossroads, and the latest lawsuits against Uber may prove to be one of the moments that changes everything.

Recent litigation, including an $8.5 million jury verdict in a sexual assault case and thousands of similar claims still pending, has now expanded beyond individual lawsuits. Shareholders have begun asking whether company leadership failed to exercise proper oversight. Whether those claims ultimately succeed is for the courts to decide, but the discussion they have started is much broader than one company or one verdict.

It raises a fundamental question:

How much responsibility does a gig platform have for the people representing it in public?

For years, rideshare companies have relied on the argument that drivers are independent contractors. That classification has certainly changed many aspects of the business relationship, but it should never have been interpreted as an excuse to minimize training, policy communication, or continuing education.

I’ve worked in industries where annual certification was simply part of doing business.

Defense contractors.
Information technology.
Corporate security.

Interactive training wasn’t optional. Every year you completed updated courses, acknowledged policy changes, passed examinations, and demonstrated that you understood the latest procedures. Every change in policy was documented. Every certification created a record.

The technology to accomplish this has existed for decades.

Today, every rideshare company already has an app installed on every driver’s phone. Delivering annual training, interactive scenarios, quizzes, policy acknowledgements, and updated safety procedures would not be technically difficult. The infrastructure already exists.

The question isn’t whether they can.

The question is why they haven’t done more.

As these lawsuits continue, one of the biggest criticisms isn’t simply that bad things happened. It is whether companies exercised reasonable care to reduce foreseeable risks.

Training matters.

Policy updates matter.

Clear communication matters.

Documentation matters.

If drivers represent your service to millions of passengers every day, then drivers should fully understand the standards expected of them. That isn’t treating someone like an employee. That’s treating public safety seriously.

I’ve heard people argue that contractors shouldn’t have mandatory training.

I disagree.

If someone hires you to perform work under their brand, using their platform, representing their service to the public, then they also have a responsibility to clearly explain the expectations of that work. Contractors still deserve to know exactly what standards they’re expected to meet, how those standards evolve, and what changes have occurred since the last update.

Good training protects everyone.

It protects passengers.

It protects drivers.

It protects the company.

Most importantly, it demonstrates that the company is actively trying to reduce preventable problems instead of merely reacting after something goes wrong.

History also suggests where this may be heading.

Commercial trucking evolved from a far less regulated industry into one with licensing, continuing education, medical certifications, insurance requirements, and extensive safety oversight. Traditional taxi and livery services have long operated under local licensing, inspections, and various training requirements depending on the jurisdiction.

Rideshare largely avoided many of those expectations because it was new technology.

That era may be ending.

As litigation increases and shareholder pressure grows, governments will inevitably ask whether existing oversight is sufficient. If companies fail to establish stronger internal standards themselves, lawmakers may decide to establish those standards for them.

That’s usually how regulation grows.

Industries that successfully regulate themselves often retain more flexibility.

Industries that fail to do so frequently discover that legislators and regulators eventually step in with rules that are broader, stricter, and less adaptable than what the industry might have designed for itself.

This isn’t a prediction based on ideology.

It’s a pattern that has repeated itself across transportation, finance, aviation, healthcare, information security, and numerous other industries.

The gig economy has matured.

These are no longer startup companies experimenting with a new business model. They are multinational corporations transporting millions of passengers every day.

With that scale comes greater responsibility.

My message to the gig platforms is straightforward:

Wake up.

Invest in better training.

Create meaningful annual certifications.

Communicate policy updates clearly.

Document that drivers understand those updates.

Strengthen your safety programs before someone else writes the regulations for you.

Because once government concludes that an industry has failed to adequately police itself, history suggests the next chapter is rarely written by the companies anymore.