There are moments in life when you see someone do something and ask one simple question: Why did you have to do that? Sometimes you can understand the thought process. A person gets surprised, offended, concerned, or simply thinks they’re documenting something important. But understanding why someone made a decision doesn’t automatically make it a…
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There is a strange little season in rideshare that does not get talked about enough: the midsummer blues. This is especially true around college areas. During the regular school year, a college town is a machine in motion. Thousands of students are trying to figure out where they are going in life, where they are…
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Okay, folks, this is one of those things where I look at Disney, Marvel, and the whole superhero fatigue argument and go: the problem is not that superheroes are dead. They are not dead. Genres do not really die. Swashbucklers did not die. Westerns did not die. Cowboy stories did not die. Spy stories did…
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Sometimes the best fan theories aren’t the ones that are true—they’re the ones that are just scientifically plausible enough to make an astrophysicist sigh. Take the movie Paul. Here’s the completely ridiculous theory: Paul didn’t just help Steven Spielberg make Close Encounters of the Third Kind. He used it as an emergency beacon. The famous…
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There is something about these gig apps and the way they keep trying to get their hands around the money after the work is already done. You drive the miles.You burn the gas.You put wear on the car.You take the risk.You deal with the passengers, the deliveries, the traffic, the weather, the parking lots, the…
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One of the easiest traps in online branding is locking yourself into one lane before you realize how narrow that lane can become. This is not a shot at anyone doing rideshare content. There are people out there doing solid work in that space. If someone builds a name around rideshare, rideshare driving, or being…
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This is the time we’ve all been waiting for: the contract. This is where everything comes together. Before anything else, let’s be clear. You need good legal representation. You need people who know what they’re doing. People you can trust. This is not one deal. This is your career. I do not have legal representation…
Read MoreCreative Control – Who Actually Decides Now before we go any further, there is something I need to make very clear. This is a non-negotiable term of engagement for me. Everything we’ve talked about — money, contracts, morality provisions, royalties, reversion, buybacks — all of it eventually leads to one question: What is allowed to…
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Marty: There was another Ozzy concert we were going to see. I can’t remember everybody on the bill. Chris: Was Whitesnake there? Marty: Whitesnake was one of them. There was another band too, but I can’t remember who it was. Chris: That was probably one of those three- or four-band arena shows. Marty: Exactly. My…
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Up to this point in the series, we’ve talked about money. We’ve talked about licensing, royalties, audits, residuals, merchandising, and all the different ways an intellectual property can make—or lose—money. Now it’s time to talk about something that can affect every one of those revenue streams almost overnight. Morality clauses. These clauses are often misunderstood…
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