Every once in a while, you get one of those emails that makes you stop and laugh. Mine started with the familiar pitch: ChatGPT isn’t a magic wand. Are you struggling to get good results? Let me show you the right way. No thanks. Let’s get one thing straight. I don’t have a problem with…
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Sometimes the best fan theories aren’t the ones that are true—they’re the ones that are just scientifically plausible enough to make an astrophysicist sigh. Take the movie Paul. Here’s the completely ridiculous theory: Paul didn’t just help Steven Spielberg make Close Encounters of the Third Kind. He used it as an emergency beacon. The famous…
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There is something about these gig apps and the way they keep trying to get their hands around the money after the work is already done. You drive the miles.You burn the gas.You put wear on the car.You take the risk.You deal with the passengers, the deliveries, the traffic, the weather, the parking lots, the…
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One of the easiest traps in online branding is locking yourself into one lane before you realize how narrow that lane can become. This is not a shot at anyone doing rideshare content. There are people out there doing solid work in that space. If someone builds a name around rideshare, rideshare driving, or being…
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Marty: There was another Ozzy concert we were going to see. I can’t remember everybody on the bill. Chris: Was Whitesnake there? Marty: Whitesnake was one of them. There was another band too, but I can’t remember who it was. Chris: That was probably one of those three- or four-band arena shows. Marty: Exactly. My…
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There is something that has become increasingly fashionable over the last couple of decades. We have become obsessed with changing the words. Not necessarily the problem. The words. Somehow, we’ve convinced ourselves that if we soften the language enough, the reality underneath it will become easier to live with. I’m not buying it. An umbrella…
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There is a reason I have become increasingly vulgar when I talk about some of this shit. It is not because I am trying to be edgy. It is not because I suddenly discovered profanity and decided it makes every argument stronger. It is because I am old enough to have watched the same stupid…
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There are certain situations where everybody needs to remember that more than one person is working. I went down to a well-established hotel to drop off passengers. At that point, I am still responsible for getting those passengers out of my vehicle safely. Once they step out, they become the hotel’s customers again. That handoff…
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There are times when I have to confront complete ignorance—usually my own. This particular conversation began with the question of how somebody might make a mixed drink using a watermelon and grain alcohol. That already sounds less like bartending and more like somebody accidentally inventing a tiki torch. With alcohol that strong, you might not…
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After everything previously discussed, somebody offered one more suggestion: “Put some dry ice in it.” No. That needs to be stated before we continue. Dry ice produces carbon-dioxide gas as it warms. It should never be trapped inside a sealed or tightly recapped watermelon, bottle, or other container because the pressure can cause the container…
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