The Story So Far

Well, It's a Site. Mostly.

Movie Recommendation: The Menu (2022)

Like a lot of people, I had already seen countless clips from The Menu on YouTube Shorts. One scene here, another scene there, and before long it felt like I had seen half the movie without ever actually sitting down and watching it from beginning to end. When Apple put it on sale for $4.99,…

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They Tried to Sell AI to the Wrong Guy

Every once in a while, you get one of those emails that makes you stop and laugh. Mine started with the familiar pitch: ChatGPT isn’t a magic wand. Are you struggling to get good results? Let me show you the right way. No thanks. Let’s get one thing straight. I don’t have a problem with…

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The Magic Behind Restoring Old Photos with AI

There is something that constantly happens in my family. My sisters—especially the second oldest—love sending old family pictures into the family chat. Every once in a while, I’ll look at one of those faded photographs and think, “Let’s throw this through ChatGPT and see what it can do.” People tend to think restoring old photographs…

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When Content Becomes Evidence: Bad Decisions All Around

There are moments in life when you see someone do something and ask one simple question: Why did you have to do that? Sometimes you can understand the thought process. A person gets surprised, offended, concerned, or simply thinks they’re documenting something important. But understanding why someone made a decision doesn’t automatically make it a…

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The Midsummer Blues of Rideshare

There is a strange little season in rideshare that does not get talked about enough: the midsummer blues. This is especially true around college areas. During the regular school year, a college town is a machine in motion. Thousands of students are trying to figure out where they are going in life, where they are…

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How Disney Could Fix the Marvel Problem

Okay, folks, this is one of those things where I look at Disney, Marvel, and the whole superhero fatigue argument and go: the problem is not that superheroes are dead. They are not dead. Genres do not really die. Swashbucklers did not die. Westerns did not die. Cowboy stories did not die. Spy stories did…

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How to Piss Off Neil deGrasse Tyson with Movie Bullshit

Sometimes the best fan theories aren’t the ones that are true—they’re the ones that are just scientifically plausible enough to make an astrophysicist sigh. Take the movie Paul. Here’s the completely ridiculous theory: Paul didn’t just help Steven Spielberg make Close Encounters of the Third Kind. He used it as an emergency beacon. The famous…

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The Company Store Became an App

There is something about these gig apps and the way they keep trying to get their hands around the money after the work is already done. You drive the miles.You burn the gas.You put wear on the car.You take the risk.You deal with the passengers, the deliveries, the traffic, the weather, the parking lots, the…

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The Gig Was Here Before the App

One of the easiest traps in online branding is locking yourself into one lane before you realize how narrow that lane can become. This is not a shot at anyone doing rideshare content. There are people out there doing solid work in that space. If someone builds a name around rideshare, rideshare driving, or being…

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How the Sausage Is Made: The Contract

This is the time we’ve all been waiting for: the contract. This is where everything comes together. Before anything else, let’s be clear. You need good legal representation. You need people who know what they’re doing. People you can trust. This is not one deal. This is your career. I do not have legal representation…

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